Making crop protection more precise through AI and predictive science

The Investment Thesis

Agriculture is becoming increasingly data-driven, yet one of its highest-cost operational decisions—crop spraying—still relies heavily on approximation.

DriftSense was founded to change that. By combining AI, atmospheric science and proprietary predictive algorithms, the company generates the optimal spraying execution plan for every field, helping growers maximize effectiveness while reducing waste, regulatory risk and environmental impact.

The opportunity is enormous. Today, an estimated 75% of sprayed pesticides never reach their intended target, creating more than $12 billion in annual damage across agriculture, human health and the environment in the United States alone. At the same time, herbicide costs have increased by 200% in just two years, making every spraying decision significantly more valuable.

Unlike hardware-based precision agriculture solutions, DriftSense is a pure SaaS platform that integrates with existing spraying equipment, making adoption simple and highly scalable.

Why It Matters Today

Global agriculture faces mounting economic and regulatory pressure.

Growers must produce more food while using fewer chemicals, reducing environmental impact and complying with increasingly complex regulations. Meanwhile, resistance to pesticides continues to rise, with herbicide usage increasing 10× over the past 15 years as efficacy declines.

DriftSense addresses these structural challenges through software rather than hardware. Its platform has already been validated through 18,000+ hours of spraying applications across 11 countries, demonstrating 33% greater spray coverage while reducing spray drift by 60%.

Supported by multiple Israel Innovation Authority grants and commercial pilots across the United States, Latin America and Europe, DriftSense is building the software layer for precision crop protection.

Looking Ahead

We believe agriculture will increasingly become a software-defined industry.

As AI transforms decision-making across physical industries, growers will rely less on intuition and more on predictive intelligence to optimize every operational decision.

DriftSense represents the type of company we seek to back: deep technology solving a massive global problem through scalable software. By turning complex environmental science into actionable recommendations, the company has the potential to improve farm profitability, reduce chemical waste and make food production more sustainable at global scale.

‍