Removing language barriers for global digital businesses.

The Investment Thesis

Long before AI transformed language technology, we believed every software company would eventually become a global company.

Bablic built a no-code website localization platform that allowed businesses to launch multilingual websites, manage translations without engineering resources and continuously optimize international customer experiences.

Its platform enabled companies to improve multilingual SEO, accelerate international expansion and localize websites in hours rather than weeks.

The company served global brands including Colgate and National Geographic, demonstrating that website localization had become a critical driver of customer acquisition and international growth—not simply a translation task.

Why It Matters Today

The internet is global, but customer experiences remain local.

Studies consistently show that website localization can increase organic search traffic by 47%, grow website visits by up to 70%, and improve conversion rates by approximately 20%, making localization one of the highest-return investments for international software businesses.

This vision was validated when Unbabel, one of the world's leading AI-powered language technology companies, acquired Bablic in 2023 to expand its website localization capabilities. Following TransPerfect's acquisition of Unbabel, Bablic's technology became part of one of the world's largest language services organizations.

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Our Connection

Bablic also reflects the hands-on nature of our investment philosophy.

The company emerged from our entrepreneurial ecosystem, where we introduced its future co-founders during the earliest stages of the venture. That early connection ultimately evolved into an investment and, later, a successful strategic acquisition.

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Looking Ahead

AI is transforming translation, but global customer engagement requires far more than language conversion.

Businesses increasingly need intelligent localization platforms capable of adapting digital experiences across languages, cultures and markets in real time. Bablic anticipated this evolution years before multilingual digital experiences became standard for global software companies.

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